You knowing us starts with us knowing you.
These are exciting times. But with each advance and every opportunity comes the responsibility of managing it all. Meeting KPIs. Justifying expenditures. Mentoring team members. Directing and motivating multiple partners. Chasing trends within the riptide of technology. Just seeing the forest for the trees. And, hang on a second, managing life above and beyond all that.
At O’Leary and Partners, we believe your ultimate success within this extraordinary climate is greatly connected to the quality of guidance you receive. We work with you to help harness your partners, teams, and everyone involved to achieve your marketing and business goals. To synthesize, simplify, and find the way. And most importantly, to make good things happen.
Simply put, we are your navigators.
How? Through a “together” mentality: An emphasis on trust, respect, collaboration. Observation, insight and action rather than buzzwords and jargon. Only then can we thoughtfully recommend and implement what’s truly right and best. Together, through this process, we believe we create a unique and greater whole.
Household names, American icons, beloved institutions, international symbols, quirky upstarts, family businesses. Models of innovation and long-term stability. Sometimes all in one. Each possessing its own unique voice, tone and character. And facing highly individual marketplace challenges. It is our privilege to serve each of these inspiring brands with the enthusiasm, dedication, determination and respect they deserve.
Q: What got you into this business in the first place?
A: As a kid, I had this "Rainman"-esque ability to remember commercial jingles from the 1960's and 1970's. I still love a good jingle now and then....like, In-N-Out, "that's what a hamburger's all about". I love that. I had to be part of an industry that had such an influence on so many people.
Q: What attracted you to O'Leary?
A: The management team. Steve and Dave had a tremendous vision for what they wanted the agency to become. I wanted to be part of their team. Plus, I like the red O'Leary logo. Red is my favorite color.
Q: Do you have a method for coming up with ideas and solutions for clients?
A: Spending as much time as possible studying the client's customers. Not just the end users - but the sales force, the distribution network, the drivers, manufacturing folks, etc. That understanding usually leads to better, smarter ideas to grow our client's businesses.
Q: What makes a great brand?
A: A lot of companies think they own their brand - they really don't. The brand is shared with the customer. Great brands are brands that are loved by the both the company and the customer. Great brands have longevity. Great brands provide value.
Q: What can't you live without?
A: My High School sweetheart. And my wife. Don't read anything into that either. It's the same person.
Q: What's your favorite movie?
A: Goodfellas, Shane and Caddyshack. Strange combo, I know.
Q: What are your plans for after advertising?
A: Hopefully to retire. I can't imagine any other career.
Q: What was growing up like for you?
A: I was born in the Bronx and grew up in the suburbs of New York City in a blue collar neighborhood. Lots of parties at the Knights of Columbus Halls. Catholic schools my whole life. Obviously I'm pretty sheltered.
Q: What is your favorite TV program?
A: Seinfeld reruns.
Q: What do you do for a good time when you're not working?
A: I read a lot. I've also started hiking, but I don't seem to get anywhere.